The Ultimate Guide to Writing Scripts for Explainer Videos: Tips and Techniques

Explainer videos have become an essential tool for businesses to effectively communicate their products or services to their target audience. They are short, engaging, and visually appealing videos that explain a concept or idea in a simple and understandable manner. However, to create an effective explainer video, it is crucial to have a well-written script as the backbone.

A script for an explainer video is a written document that outlines the visual and audio elements of the video, including the dialogue, voiceover, sound effects, and visual cues. It acts as a blueprint for the video production process and ensures that the message is conveyed clearly and effectively.

So, why is it important to use scripts for explainer videos? For one, it helps to maintain a coherent and consistent message throughout the video. It also ensures that the video stays on track and covers all the necessary information. Additionally, it helps to save time and resources during the production process.

To write an effective script for an explainer video, here are some key steps to consider:

  1. Understand Your Audience: Before you start writing, it is essential to understand who your target audience is. This will help you to tailor your script to their needs and preferences.
  2. Define the Purpose of the Video: Clearly define the goal of your explainer video, whether it is to educate, entertain, or promote a product or service.
  3. Create a Compelling Hook: The first few seconds of a video are crucial in capturing the viewer’s attention. Use a catchy and engaging hook to draw them in.
  4. Use a Conversational Tone: Write the script in a conversational tone to make it more relatable and engaging for the audience.
  5. Keep it Concise and Clear: Explainer videos are typically 60-90 seconds long, so it is essential to keep the script concise and straight to the point.
  6. Include a Call-to-Action: End the video with a strong call-to-action to encourage the audience to take the desired action.
  7. Incorporate Visual Cues: Remember to include visual cues in the script to guide the visuals and animations in the video.
  8. Use Storytelling Techniques: Use storytelling techniques to make the script more engaging and memorable for the audience.

Writing scripts for different types of explainer videos may require some variations in style and approach. For example:

  • Animation explainer videos may have more imaginative and creative scripts.
  • Whiteboard explainer videos may have a more educational and informative tone.
  • Live action explainer videos may have a more personal and relatable script.

Some common mistakes to avoid when writing scripts for explainer videos are:

  1. Using Jargon or Technical Terms: Avoid using complicated words or technical jargon that your audience may not understand.
  2. Not Considering the Length of the Video: Keep in mind the recommended length for an explainer video and avoid making the script too long.
  3. Neglecting the Visuals: A good script should work hand-in-hand with the visuals to create a cohesive and engaging video.
  4. Not Focusing on the Benefits: Instead of just listing features, focus on highlighting the benefits of your product or service to the audience.
  5. Forgetting to Edit and Revise: Always proofread and edit the script to ensure it is error-free and effectively conveys the message.

Key Takeaways:

  • Understand your audience to create an effective script for an explainer video.
  • Use a conversational tone, keep it concise and clear, and include a call-to-action in your script.
  • Consider the type of explainer video and avoid common mistakes like using jargon and neglecting visuals.
  • What Is an Explainer Video?

    An explainer video is a brief and captivating video that provides a clear and concise explanation of a product, service, or concept. It utilizes visuals, animations, and narration to effectively convey information. Explainer videos are commonly used by businesses to introduce their offerings, educate customers, and build brand recognition. They are well-liked because they are easy to comprehend, entertaining, and can capture the audience’s attention. Whether it’s for marketing, training, or educational purposes, explainer videos are a valuable tool for communicating intricate ideas in a straightforward and engaging manner.

    Why Use Scripts for Explainer Videos?

    Using scripts for explainer videos is crucial for several reasons. Firstly, scripts ensure clear and concise communication, allowing you to effectively convey your message. Secondly, scripts help maintain consistency in tone, style, and information throughout the video. Thirdly, they provide a structure and framework, ensuring that all important points are covered. Moreover, scripts save time and effort during the production process, as everyone involved knows what to say and do. Lastly, scripts make it easier to measure the success and impact of your video by comparing the actual content with the planned script.

    Pro-tip: Practice reading the script out loud before recording to ensure a smooth delivery.

    Why Use Scripts for Explainer Videos?

    How to Write an Effective Script for an Explainer Video?

    Writing a script for an explainer video is a crucial step in creating a successful and engaging video. But what makes a script effective? In this section, we will discuss the key elements that go into crafting a powerful script for an explainer video. From understanding your audience to using visual cues and storytelling techniques, each step plays a vital role in capturing and retaining your viewers’ attention. So let’s dive into the tips and tricks for writing an effective script for your explainer video.

    1. Understand Your Audience

    To create a successful script for an explainer video, the first step is to understand your audience. This involves conducting thorough research and gathering information about your target demographic, including their needs, preferences, and pain points. Here is a step-by-step guide to understanding your audience:

    1. Conduct market research to identify your target audience.
    2. Use surveys, interviews, or focus groups to gather insights into their interests and motivations.
    3. Analyze data and demographics to gain an understanding of their age, gender, location, and other relevant information.
    4. Create buyer personas to represent different segments of your audience.
    5. Identify their problems, challenges, and goals to tailor your message accordingly.
    6. Consider their level of knowledge and familiarity with the topic.
    7. Explore their preferred communication style, tone, and language.
    8. Personalize the script by addressing their specific needs and offering solutions.

    By taking the time to truly understand your audience, you can create a script that resonates with them and effectively communicates your message.

    2. Define the Purpose of the Video

    Defining the purpose of an explainer video is crucial to ensure its effectiveness in delivering the intended message. Here are the steps to effectively define the purpose:

    1. Identify the target audience and their needs.
    2. Determine the desired outcome or action you want viewers to take, as outlined in 2. Define the Purpose of the Video.
    3. Clarify the core message or information you want to convey.
    4. Consider the specific goals or objectives of the video, such as increasing brand awareness or promoting a product.
    5. Align the purpose of the video with your overall marketing or communication strategy.

    3. Create a Compelling Hook

    Creating a compelling hook is crucial for capturing the viewer’s attention in an explainer video. Here are some steps to create an effective hook:

    1. Begin with a question or a thought-provoking statement that will pique the viewer’s curiosity.
    2. Highlight a problem or challenge that the viewer can relate to, making them feel personally invested in the video.
    3. Present a surprising fact or statistic that will immediately grab their attention.
    4. Use storytelling techniques to engage the viewer emotionally and keep them invested in the video.
    5. Include visually appealing and eye-catching visuals to further captivate the viewer.
    6. Show the viewer the benefits or solutions that your product or service offers, making them see the value in what you have to offer.
    7. End the hook with a clear call-to-action that encourages the viewer to take the next step and learn more about your product or service.

    Fun Fact: A compelling hook can greatly increase viewer engagement and enhance the overall effectiveness of your explainer video.

    4. Use a Conversational Tone

    To create an effective script for an explainer video, it’s crucial to use a conversational tone. This helps to engage the audience and make the information more relatable. Here are some tips to achieve this:

    1. Write in a friendly and informal manner.
    2. Use everyday language that your target audience can understand.
    3. Incorporate rhetorical questions and direct address to the viewer.
    4. Include natural pauses and breaks for a more conversational flow.
    5. Avoid using complex jargon or technical terms that might alienate the audience.

    Pro-tip: Imagine you’re having a conversation with a friend, and try to write the script as if you’re explaining the concept to them. This will help create a more engaging and conversational tone for your explainer video. Don’t forget to use a conversational tone to keep the audience engaged and interested in the information being presented.

    5. Keep it Concise and Clear

    When creating a script for an explainer video, it is essential to maintain concise and clear content. To achieve this, follow these steps:

    1. Understand your audience and tailor the script to their specific needs.
    2. Define the purpose of the video and stay focused on the key message.
    3. Create a compelling hook to immediately capture viewers’ attention.
    4. Use a conversational tone to engage and connect with the audience.
    5. Keep the script concise and clear by eliminating unnecessary details.
    6. Include a call-to-action to guide viewers towards the next steps.
    7. Incorporate visual cues to enhance understanding and retention.
    8. Utilize storytelling techniques to make the script more engaging and memorable.

    By utilizing a concise and clear script, a company successfully increased viewer engagement and conversion rates for their explainer video. By avoiding jargon and focusing on the benefits, they effectively communicated their message and motivated viewers to take action.

    6. Include a Call-to-Action

    To effectively include a call-to-action in your explainer video script, follow these steps:

    1. Clearly define your desired action: Determine the specific action you want your audience to take after watching the video, such as signing up for a newsletter or making a purchase.
    2. Create urgency: Encourage immediate action by emphasizing limited-time offers or exclusive deals.
    3. Make it easy: Provide clear instructions on how to take the desired action, whether it’s clicking a link, filling out a form, or contacting your company.
    4. Use persuasive language: Utilize compelling words and phrases to motivate your audience to take the desired action, such as “don’t miss out” or “start improving your life today”.
    5. Highlight benefits: Explain the benefits of taking the action and how it will positively impact your audience.

    In the early 1900s, advertising pioneer Claude Hopkins used a call-to-action in his ads for Pepsodent toothpaste, resulting in a significant increase in sales and establishing the effectiveness of this marketing technique.

    7. Incorporate Visual Cues

    In order to create an effective explainer video, it is crucial to incorporate visual cues. These cues play a significant role in enhancing the viewer experience and making the video more engaging and memorable. Here are seven steps to effectively incorporate visual cues:

    1. Use graphics and illustrations to support the key points and concepts being explained.
    2. Include animations or motion graphics to demonstrate processes or actions visually.
    3. Utilize text and typography to highlight important information or key takeaways.
    4. Employ color schemes and visual design elements that align with your brand or message.
    5. Integrate relevant images or videos to provide real-life examples or demonstrations.
    6. Consider using visual metaphors or analogies to simplify complex ideas or concepts.
    7. Ensure that the visuals are cohesive and consistent with the overall tone and style of the video.

    By effectively incorporating visual cues, you can create a visually appealing and compelling explainer video that effectively communicates your message to the audience. Additionally, it is important to keep the visuals balanced and avoid overwhelming the script, as they should complement it rather than overpower it.

    8. Use Storytelling Techniques

    Using storytelling techniques in explainer videos can greatly enhance their effectiveness and engagement. Here are some techniques to consider:

    1. Start with an intriguing hook that grabs the viewer’s attention from the beginning.
    2. Use a conversational tone to make the information relatable and easy to understand.
    3. Keep the script concise and clear, focusing on the main points and avoiding unnecessary details.
    4. Incorporate visual cues and imagery that support the narrative and help convey the message.
    5. Utilize storytelling elements like characters, conflict, and resolution to create a compelling narrative structure.
    6. Include a call-to-action at the end to prompt viewers to take the desired action.
    7. Use storytelling techniques to make your explainer videos memorable, engaging, and effective in delivering your message.

    Tips for Writing Scripts for Different Types of Explainer Videos

    When creating an explainer video, the script is a crucial component that can make or break the success of the video. However, not all explainer videos are the same, and therefore, the scriptwriting process may vary depending on the type of video. In this section, we will discuss tips for writing effective scripts for different types of explainer videos, including animation, whiteboard, and live action. Each type of video requires a different approach and understanding these nuances can help you create a compelling and engaging script.

    1. Animation Explainer Videos

    Creating effective animation explainer videos involves the following steps:

    1. Understand your target audience to tailor the message and visuals accordingly.
    2. Define the purpose of the video, whether it’s to introduce a product, explain a concept, or educate.
    3. Create a compelling hook in the beginning to grab viewers’ attention and keep them engaged.
    4. Use a conversational tone to connect with the audience on a personal level.
    5. Keep the script concise and clear, delivering the message in a straightforward manner.
    6. Include a clear call-to-action at the end, guiding viewers on what to do next.
    7. Incorporate visual cues to enhance understanding and make the video visually appealing.
    8. Utilize storytelling techniques to make the content more engaging and memorable.

    2. Whiteboard Explainer Videos

    Whiteboard explainer videos have become a popular format for presenting information in a visually engaging manner. To create an effective whiteboard explainer video script, follow these steps:

    1. Understand your audience: Conduct research on your target audience’s preferences, needs, and pain points.
    2. Define the purpose of the video: Clearly determine the specific goal or message you want to convey through the video.
    3. Create a compelling hook: Capture the viewer’s attention with an intriguing opening that sparks their curiosity.
    4. Use a conversational tone: Write the script in a friendly and relatable manner to connect with the audience.
    5. Keep it concise and clear: Use simple language and avoid unnecessary details to ensure clarity.
    6. Include a call-to-action: Clearly state the desired action you want the viewer to take after watching the video.
    7. Incorporate visual cues: Plan the visuals that will accompany the script to enhance understanding and engagement.
    8. Use storytelling techniques: Tell a captivating narrative that makes the information more memorable for the audience.

    Whiteboard explainer videos rose in popularity in the early 2000s as a way to simplify complex concepts and engage viewers through the use of hand-drawn illustrations. The format’s simplicity and effectiveness in conveying information quickly made it a go-to choice for businesses and educators. Today, whiteboard explainer videos continue to be a widely used and effective tool for communication and learning.

    3. Live Action Explainer Videos

    Live action explainer videos are a highly popular format for businesses to effectively engage their audience. In order to create a successful script for a live action explainer video, it is important to follow these steps:

    1. Develop a clear and concise message that aligns with your brand and goals.
    2. Identify the key points you want to highlight and structure your script accordingly.
    3. Write a compelling introduction that will capture the attention of viewers.
    4. Use relatable language and a conversational tone to connect with your audience.
    5. Incorporate visually appealing elements and storytelling techniques to keep viewers engaged.
    6. Include a call-to-action at the end to encourage viewers to take the desired action.
    7. Review and edit your script to ensure clarity and coherence.

    Fact: Live action explainer videos are proven to increase viewer engagement by up to 300%.

    Common Mistakes to Avoid When Writing Scripts for Explainer Videos

    As a writer for explainer videos, it is crucial to avoid common mistakes that can hinder the effectiveness of your script. In this section, we will discuss five mistakes that writers often make when crafting scripts for explainer videos. By understanding these pitfalls, you can ensure that your script is clear, concise, and engaging for viewers. So, let’s dive in and learn how to avoid using jargon, neglecting visuals, and other common mistakes that may detract from the impact of your explainer video.

    1. Using Jargon or Technical Terms

    Using specialized language or technical terminology in explainer videos can hinder audience understanding and engagement. To prevent this, follow these steps:

    1. Analyze the level of knowledge and familiarity your target audience has with the subject.
    2. Identify and define any potentially unfamiliar terms or concepts.
    3. Replace technical jargon with simpler, everyday language.
    4. Use relatable examples or analogies to clarify complex ideas.
    5. Test your script with a sample audience to ensure clarity and comprehension.

    Remember, the goal is to make your video accessible and easily understood by a wide range of viewers. By avoiding specialized language and technical terms, you’ll create a script that effectively communicates your message to your audience.

    2. Not Considering the Length of the Video

    When creating a script for an explainer video, it is crucial to take into account the video’s length to ensure it remains engaging and effective. Follow these steps:

    1. Set a time limit: Determine the ideal length for your video based on your target audience and the complexity of the topic.
    2. Focus on the key message: Identify the main points you want to convey and prioritize them in the script.
    3. Eliminate unnecessary information: Remove any details that are not essential to the core message to keep the script concise.
    4. Use visual cues: Incorporate visuals and animations that can help convey information quickly and effectively.
    5. Practice timing: Rehearse the script to ensure it fits within the desired time frame and flows smoothly.

    Remember, a well-crafted script that takes into account the video’s length can help maintain audience engagement and effectively deliver the desired message.

    3. Neglecting the Visuals

    Neglecting the visuals in an explainer video can diminish its effectiveness. To ensure a visually engaging video, follow these steps:

    1. Storyboard: Plan the visual elements and transitions in each scene to align with the script.
    2. Graphics and Animation: Use appealing graphics and animations that enhance the message and hold viewers’ attention.
    3. Color and Contrast: Choose colors that complement the brand and ensure there is enough contrast for text and visuals to stand out.
    4. Visual Hierarchy: Arrange elements to guide viewers’ attention and highlight key information.
    5. Visual Consistency: Maintain a consistent style throughout the video to create a cohesive and professional look.
    6. Visual Cues: Incorporate visual cues, such as arrows or icons, to help viewers understand complex concepts.
    7. Visual Simplicity: Keep visuals simple and uncluttered to avoid overwhelming viewers.
    8. Testing and Feedback: Seek feedback from others to ensure the visuals effectively convey the intended message.

    4. Not Focusing on the Benefits

    When writing scripts for explainer videos, it’s important not to overlook the benefits that the product or service offers to the audience. By highlighting the benefits, you can effectively engage viewers and convince them of the value of what you’re offering. Focusing on the benefits helps create a connection between the audience’s needs and how the product or service can fulfill those needs. By emphasizing how the product or service can improve their lives, solve a problem, or make things easier, you can increase the likelihood of viewers taking action. Remember, it’s not just about explaining features, but also about showcasing the benefits and value proposition.

    In the late 1800s, the creators of Coca-Cola understood the importance of highlighting the benefits. Instead of just describing the taste, they positioned Coca-Cola as a refreshing and energizing beverage that could quench thirst and provide a delightful experience. By focusing on the benefits, Coca-Cola became a household name and a beloved brand that continues to thrive today.

    5. Forgetting to Edit and Revise

    Forgetting to edit and revise your script for an explainer video can lead to subpar results. To ensure a polished and effective video, follow these steps:

    1. Review for clarity and flow.
    2. Check for grammar and spelling errors.
    3. Ensure the script aligns with the video’s tone and purpose.
    4. Trim unnecessary information to keep the script concise.
    5. Test the script’s length to fit within the desired video duration.
    6. Seek feedback from colleagues or experts for improvements.
    7. Revise the script based on feedback and make necessary edits.
    8. Proofread the final version to catch any remaining errors.

    Remember, editing and revising are crucial steps in creating a compelling and impactful explainer video script.

    Frequently Asked Questions

    How important is script writing in creating an effective explainer video?

    Script writing is crucial in creating a successful explainer video, as it serves as the skeleton and outline for the entire video. A well-written script sets the foundation for a clear and engaging story, helping to keep viewers interested and understand the topic being presented. Rushing through the script writing process can result in a poorly structured video that is difficult to fix later on. It is important to take the time and effort to write a great script for your explainer video to ensure its success.

    Can I save on production costs by creating my own script and storyboard?

    Yes, you can save on production costs by creating your own script and storyboard. The article offers a script writing guide and storyboard template for those who want to create their own script. This allows you to have control over the content and can be a more cost-effective option for businesses on a budget. However, it is important to note that the final product of an explainer video is a result of collaboration between the script writer, storyboard creator, and design and animation teams.

    How can I keep viewers engaged and interested in my explainer video?

    Good storytelling and the use of engaging illustrations are essential in keeping viewers interested in your explainer video. By using creative and captivating storytelling techniques, you can grab the attention of your audience from the beginning and keep them hooked until the end. Additionally, using high-quality and visually appealing illustrations can help to effectively convey information and hold the viewer’s interest.

    What are some pro tips for writing an effective explainer video script?

    Some pro tips for writing an effective explainer video script include: grabbing the audience’s attention from the beginning, following a logical order and structure, using visuals to aid in understanding, and taking the time to write a well-organized and engaging script. Additionally, it may be beneficial to seek out resources such as script writing guides or schedule a call with a production team member for further advice and guidance.

    Why are explainer videos a popular marketing strategy for businesses?

    Explainer videos are a popular marketing strategy for businesses because they are an effective way to generate sales and attract new customers. They use custom animated videos to showcase a product or service in an engaging and informative way, making it more appealing and understandable to potential customers. Additionally, explainer videos have a high click-through rate and can attract qualified leads, making them a valuable tool for businesses to reach their target audience.

    How can I use an explainer video to promote my product in the health niche?

    Using an explainer video is a great way to promote your product in the health niche. By creating a 60-second explainer video script that showcases the product’s value and benefits, you can target a specific generation of consumers in the health niche. For example, you can use facial recognition and artificial intelligence in the video to showcase your product’s ability to identify individuals from different countries and regions. This will help to capture the interest of potential customers in the health niche and drive new sales for your product.