Discover the Top Practices for Corporate Animation and Enhance Your Brand's Visual Storytelling

Corporate animation is the use of animated videos and graphics to communicate a brand’s message, product, or service. It is a powerful marketing tool that is becoming increasingly popular among businesses of all sizes. With the rise of digital media and the decline of traditional advertising, corporate animation has proven to be an effective way to engage and connect with audiences.

Corporate animation is essential for businesses today as it allows them to present complex information in a simple and engaging format. It also helps to increase brand awareness, improve customer engagement, and ultimately drive sales.

There are various types of corporate animation, including:

Explainer videos
Whiteboard animations
3D animations
Motion graphics

Each type has its unique style and purpose, making it suitable for different business needs.

To create a successful corporate animation, there are several key steps to follow:

Define the purpose and goals of the animation.
Create a script and storyboard to map out the story and visuals.
Choose the right animation style that aligns with the tone and message of the video.
Use high-quality visuals and audio to make the animation visually appealing and engaging.
Add a call to action to encourage viewers to take action, such as visiting a website or making a purchase.

To ensure that your corporate animation stands out and effectively communicates your message, here are some best practices to follow:

Keep it simple and concise to avoid overwhelming viewers with too much information.
Use branding elements, such as logos and colors, to maintain brand consistency.
Engage the audience through storytelling and relatable characters.
Incorporate humor and entertainment to make the animation memorable.
Make the animation shareable by adding social media buttons and links.

Examples of successful corporate animations include:

Dropbox’s “The Power of Dropbox”
Google’s “Google for Education: The Anywhere School”
Nike’s “The Last Game”
Spotify’s “Spotify for Brands: Music for Every Moment”
Coca-Cola’s “The World is Ours.”

Each of these animations effectively communicates the brand’s message and engages the audience, making them memorable and shareable. By following these best practices and learning from successful examples, businesses can create impactful corporate animations that help them achieve their goals.

Key Takeaways:

Corporate animation is a powerful tool for businesses to communicate their message effectively and engage their audience.

Choosing the right animation style, using high-quality visuals and audio, and adding a call to action are crucial steps in creating a successful corporate animation.

Simplicity, branding, audience engagement, humor, and shareability are the best practices to keep in mind when creating a corporate animation.

What is Corporate Animation?

Corporate animation is the utilization of animated videos and graphics in the corporate world for a variety of purposes. It is a highly effective tool for businesses to effectively convey their message, engage their audience, and improve their brand image.

Corporate animation can be utilized for:

Training and educational purposes
Simplifying complex concepts
Advertising products or services
Creating impactful marketing campaigns

By incorporating storytelling, visuals, and audio elements, corporate animation captures attention and delivers messages in a visually stimulating and captivating manner. It is a dynamic and adaptable medium that is increasingly gaining recognition in the corporate industry.

Why is Corporate Animation Important?

Corporate animation serves many important purposes. Firstly, it simplifies complex information and presents it in an engaging and visually appealing manner, enhancing message retention and understanding among employees, clients, and stakeholders. Secondly, it helps establish a consistent brand image and identity, making it easier for audiences to recognize and connect with the company. Furthermore, animations can foster creativity and innovation within the organization, providing a platform to showcase ideas and concepts in a dynamic and interactive way.

A real-life example is a company that utilized corporate animation to introduce a new product, leading to higher sales and increased customer satisfaction.

What are the Types of Corporate Animation?

When it comes to corporate animation, there are various types that can be used to effectively convey a message or idea. Each type has its own unique features and benefits, making it important to understand the differences between them. In this section, we will discuss the four main types of corporate animation: explainer videos, whiteboard animations, 3D animations, and motion graphics. By the end, you will have a better understanding of which type of animation would be best suited for your business needs.

1. Explainer Videos

Explainer videos are a popular form of corporate animation that effectively communicates complex ideas or concepts in a concise and engaging manner. To create a successful explainer video, businesses should follow these steps:

Define the purpose and goals of the video.
Create a script and storyboard to outline the content and visuals.
Choose the right animation style that suits the message and target audience.
Use high-quality visuals and audio to enhance the overall production value.
Add a call to action at the end to encourage viewer engagement.

By following these steps, businesses can create compelling explainer videos that effectively convey their message and captivate their audience.

2. Whiteboard Animations

Whiteboard animations are a popular form of corporate animation that uses a whiteboard or white background to create engaging and informative videos. Here are the steps to successfully create a whiteboard animation:

Plan and script your video, ensuring a clear and concise message.
Storyboard the sequence of drawings and transitions.
Record a voiceover that complements the visuals.
Begin drawing the illustrations on a whiteboard or using digital tools.
Capture the drawing process using time-lapse or stop-motion techniques.
Edit and enhance the video with animations, text, and sound effects.
Choose a suitable background music track to enhance the overall experience.
Review and revise the video to ensure it meets your goals and expectations.
Export and share the final whiteboard animation with your audience.

For instance, a company wanted to explain complex financial concepts to its clients. They created a whiteboard animation that simplified the information using illustrations and a clear narrative. The video successfully helped clients understand the concepts and resulted in increased engagement and customer satisfaction.

3. 3D Animations

To create effective 3D animations for corporate purposes, follow these steps:

Define the purpose and goals of the 3D animations.
Create a script and storyboard to outline the content and flow.
Choose the right animation style that aligns with the brand and message.
Use high-quality visuals and audio for a more professional and engaging experience.
Add a clear call to action to encourage audience interaction or response.

By following these steps, you can create compelling 3D animations that effectively convey your message and captivate your audience.

4. Motion Graphics

Motion graphics in corporate animation involve using animated visuals, typography, and other design elements to effectively communicate information. When creating motion graphics for a corporate animation, it is important to follow these steps:

Define the purpose and goals of the animation.
Create a script and storyboard to plan the visual progression.
Choose the right animation style that aligns with the brand and message.
Use high-quality visuals and audio to enhance the impact of the animation.
Add a clear call to action to guide viewers towards the desired outcome.

By following these steps, you can create engaging and visually appealing motion graphics that effectively convey your corporate message.

What are the Steps to Create a Successful Corporate Animation?

Corporate animation is a powerful tool for businesses to effectively communicate their message to their target audience. However, creating a successful corporate animation requires careful planning and execution. In this section, we will break down the key steps to creating a successful corporate animation, from defining the purpose and goals, to choosing the right animation style and adding a call to action. By following these best practices, your corporate animation will effectively engage and inform your audience.

1. Define the Purpose and Goals

To successfully create a corporate animation, it is important to follow these steps and define the purpose and goals:

Identify the key message and objective that you wish to convey to your audience.
Understand the target audience and their needs, preferences, and interests.
Set specific and measurable goals, such as increasing brand awareness or driving sales.
Create a clear and concise script that aligns with your purpose and goals.
Outline the desired emotions or reactions you want to evoke from the viewers.

By defining the purpose and goals from the beginning, you can ensure that your corporate animation effectively communicates your message and achieves the desired outcomes.

2. Create a Script and Storyboard

Creating a script and storyboard is a crucial step in the process of creating a successful corporate animation. This involves planning and organizing the visual and narrative aspects of the animation.

Here are the steps involved in creating a script and storyboard:

Define the message: Clearly identify the key message that you want to communicate through the animation.
Develop a script: Write a script that outlines the dialogue, narration, and any other audio elements that will be included in the animation, including the specific steps involved in creating a script and storyboard.
Create a storyboard: Visualize the animation by creating a storyboard, which is a series of sketches or illustrations that represent each scene or shot in the animation.
Sequence the scenes: Arrange the scenes in a logical order, ensuring a smooth flow of the story and message.
Add visual details: Include visual details in the storyboard, such as character designs, backgrounds, and any other visual elements that are essential to convey the message effectively.
Revise and refine: Review the script and storyboard, making any necessary revisions to improve the clarity and impact of the animation.

By following these steps, you can create a well-structured script and storyboard that will serve as the foundation for your corporate animation.

3. Choose the Right Animation Style

When creating a corporate animation, selecting the appropriate animation style is crucial for effectively conveying your message and engaging your audience. Here are some steps to help you choose the right animation style:

Define the tone and mood: Consider the overall tone and mood you want to establish, whether it’s professional, playful, or serious.
Understand your target audience: Research your target audience and identify their preferences and expectations.
Match the content: Align the animation style with the content you want to convey. For example, explainer videos are ideal for simplifying complex concepts, while 3D animations can add depth and realism.
Consider your brand image: Ensure that the animation style aligns with your brand’s visual identity and values.
Stay updated: Keep up with current trends and industry standards to choose an animation style that feels modern and relevant.

By following these steps, you can select the right animation style that effectively communicates your message and resonates with your target audience.

4. Use High-Quality Visuals and Audio

Using high-quality visuals and audio is crucial for creating impactful corporate animations. To ensure the use of top-notch visuals and audio, follow these essential steps:

Invest in professional equipment and software to capture and edit visuals and audio.
Plan and storyboard your animation to ensure a clear vision and direction.
Utilize high-resolution images and videos for crisp and clear visuals.
Consider hiring professional voiceover artists or using high-quality audio recordings to enhance the overall audio experience.
Pay attention to details such as lighting, color grading, and sound effects to create a polished and professional look and feel.

Remember, incorporating high-quality visuals and audio can greatly enhance the impact and effectiveness of your corporate animation, making it well worth the time and resources invested.

5. Add a Call to Action

Adding a call to action is an essential step in creating a successful corporate animation. It prompts viewers to take the desired action after watching the animation. Here are the steps to effectively add a call to action:

Identify the desired action: Determine what action you want viewers to take, such as visiting a website, subscribing to a newsletter, or making a purchase.
Keep it clear and concise: Craft a clear and concise call to action that is easy for viewers to understand.
Place it strategically: Position the call to action at the end of the animation or at a point where viewers are most engaged.
Make it visually appealing: Use visually appealing graphics or animation effects to draw attention to the call to action.
Provide incentives: Offer incentives or rewards to encourage viewers to take action, such as exclusive discounts or free trials.

What are the Best Practices for Corporate Animation?

In the world of marketing and advertising, animation has become a popular tool for businesses to convey their message and connect with their audience. However, not all animations are created equal. In this section, we will discuss the best practices for corporate animation, including tips on keeping it simple, utilizing branding elements, engaging the audience, incorporating humor, and making it shareable. By following these guidelines, companies can create effective and successful animated content that resonates with their target audience.

1. Keep it Simple

Simplifying corporate animations is crucial for effective communication and engaging the audience.

Focus on delivering a clear and concise message.
Use simple visuals and avoid overwhelming viewers with excessive details.
Keep the animation short and to the point.
Use straightforward language and avoid jargon to ensure easy understanding.
Stick to a clean and minimalistic design.

By keeping corporate animations simple, you can effectively convey your message, capture the audience’s attention, and leave a lasting impression.

2. Use Branding Elements

Using branding elements in corporate animation is crucial for creating a cohesive and memorable visual identity. Here are some steps to effectively incorporate branding elements:

Develop a brand style guide to ensure consistency in colors, fonts, and logo usage.
Integrate your logo into the animation, either as an animated element or as a watermark.
Use brand colors throughout the animation to reinforce brand recognition.
Incorporate brand typography by using fonts that align with your brand’s visual identity.
Include brand imagery or icons that represent your brand’s personality or values.

By following these steps, you can effectively use branding elements to create a corporate animation that aligns with your brand’s identity and leaves a lasting impression on your audience.

3. Engage the Audience

Engaging the audience is a crucial aspect of corporate animation. Here are some effective steps to engage viewers and make your animation impactful:

Create a compelling narrative that resonates with your target audience.
Use relatable characters or stories to capture the viewers’ attention.
Incorporate interactive elements like quizzes or polls to actively involve the audience and fulfill the goal of engaging the audience.
Utilize visual storytelling techniques, such as appealing visuals and dynamic animations, to maintain interest and keep the audience engaged.
Include emotional triggers like humor or sentiment to create a connection with the audience and effectively engage them.

By following these steps, you can ensure that your corporate animation engages the audience and effectively delivers your message.

4. Incorporate Humor

To create successful corporate animations, incorporating humor can be a powerful tool.

Humor lightens the tone and adds an enjoyable and memorable element to the content.
It helps engage the audience and keep them entertained, increasing their interest in the conveyed message.
Using humorous elements can also make the animation more shareable, as people are more likely to share content that makes them laugh.
However, it’s important to ensure that the humor is appropriate and aligns with the brand’s image and target audience.
Examples of successful corporate animations that incorporate humor include Dropbox’s “The Power of Dropbox,” Google’s “Google for Education: The Anywhere School,” and Nike’s “The Last Game.”

5. Make it Shareable

To enhance the shareability of a corporate animation, follow these steps:

Create engaging and relatable content that resonates with your target audience.
Incorporate humor or emotional elements that evoke a strong response.
Keep the animation concise and to the point to maintain viewer interest.
Add social media icons and sharing buttons to encourage viewers to share the animation.
Include a call to action at the end of the animation, urging viewers to share it with their networks.

Pro-tip: Utilize eye-catching visuals and a captivating storyline to increase the likelihood of your corporate animation being shared.

What are Some Examples of Successful Corporate Animations?

When it comes to corporate animations, there are some shining examples of successful and effective pieces. In this section, we will take a closer look at some of these standout animations and analyze what makes them so impactful. From Dropbox’s “The Power of Dropbox” to Google’s “Google for Education: The Anywhere School” to Nike’s “The Last Game,” we will explore the different approaches used by these companies and how they effectively convey their message through animation.

1. Dropbox “The Power of Dropbox”

Dropbox’s corporate animation, “The Power of Dropbox,” effectively highlights the advantages and features of their cloud storage service. To successfully create a corporate animation like this, companies should follow these steps:

Define the purpose and goals of the animation, such as increasing brand awareness or explaining a complex concept.
Create a script and storyboard to outline the content and visual elements.
Choose the right animation style that aligns with the brand and effectively communicates the message.
Use high-quality visuals and audio to enhance the overall production value.
Add a clear call to action, guiding viewers on the desired next steps.

By following these steps, companies can create a compelling corporate animation like “The Power of Dropbox” to engage their audience and achieve their marketing objectives.

2. Google “Google for Education: The Anywhere School”

Google’s corporate animation, “Google for Education: The Anywhere School,” highlights the importance of remote learning. To create a successful corporate animation like this, follow these steps:

Define the purpose and goals of the animation, such as promoting online education.
Create a script and storyboard to outline the content and visual elements.
Choose the right animation style that aligns with the educational message.
Utilize high-quality visuals and audio to enhance the overall production value.
Add a clear call to action, encouraging viewers to explore Google’s educational resources.

By following these steps, Google effectively communicates the benefits of online education through their corporate animation, engaging and inspiring audiences worldwide.

3. Nike “The Last Game”

The corporate animation “Nike: The Last Game” showcases the following steps to create a successful animation:

Conceptualize a compelling storyline that appeals to the target audience.
Develop character designs that align with the Nike brand and embody the message of the animation.
Create a detailed storyboard to visualize key scenes and transitions.
Utilize advanced animation techniques to bring the characters and story to life.
Enhance the animation with high-quality visuals and sound effects.
Incorporate a strong call to action to drive viewer engagement.

By following these steps, “Nike: The Last Game” effectively communicates the brand’s message while captivating audiences with its visually stunning animation.

4

When creating a successful corporate animation, it’s important to follow a series of steps to ensure a cohesive and engaging final product. Here is a list of steps to consider:

Define the purpose and goals of the animation.
Create a script and storyboard to outline the content and visuals.
Choose the right animation style that aligns with the message.
Use high-quality visuals and audio to enhance the overall production value.
Add a clear call to action to encourage viewer engagement.

By following these steps, you can create a successful corporate animation that effectively communicates your message and resonates with your target audience.

Frequently Asked Questions

What are some best practices for creating a corporate animation video?

It is important to first understand the client’s industry, audience, brand, and style before starting on animation concepts. Use tools and techniques that align with your style and the client’s expectations. Create multiple concepts to showcase creativity and originality, and explain the benefits of each one. Use simple language and visuals when presenting to clients, and organize the presentation in a logical structure with an introduction, body, and summary.

How can a corporate animation video benefit a business?

A corporate animation video can help a business promote their brand, engage with their target audience, and stand out in a competitive market. They can also increase conversions and improve a company’s online presence. With the right approach and understanding of the target audience, these videos can be a valuable asset for any business.

What are some key elements that should be included in a corporate animation video?

A corporate animation video should align with the brand’s tone of voice, include suitable information levels, and have a logical structure. It should also showcase creativity, originality, and the ability to solve the client’s problem and meet their objectives. Visual content, such as mood boards, can also help in creating an awesome story that resonates with the target audience.

What are some recommended delivery methods for presenting animation concepts to clients?

Depending on the complexity of the project, different tools and techniques such as sketches, storyboards, animatics, or software like Adobe Animate or After Effects may be used to present the concepts. It is important to choose tools that align with the designer’s style and skill level, as well as the client’s expectations.

How can a corporate animation video help a business in digital marketing?

Animated videos are effective in increasing SEO and improving a company’s ranking in Google searches. They are also beneficial for increasing audience engagement and retention. Research shows that most customers watch at least one video online every day, making it a crucial tool for businesses in digital marketing.

What are some tips for effectively presenting animation concepts to clients?

When presenting to clients, it is important to use simple and understandable language, avoid jargon and technical terms, and define any acronyms or abbreviations. Use visuals, examples, and analogies to illustrate points, and organize the presentation in a logical and coherent structure. Be clear and concise about what is being shown and why, and actively engage the client by asking for their feedback and preferences.